SITRE was born in Denmark out of a need for a more honest, inclusive, and caring approach to intimacy.

Founders Cecilie Hjelmager and Julie Herskin simply didn't understand why the products they used during sex made them feel less, wrong, or unsexy. Why did these products have to be hidden away? They decided to create a brand that gives intimacy the respect it deserves with high-quality products and honest stories.

After collaborating with pioneering skincare experts, SITRE's founders crafted a comprehensive and enticing selection of intimate products designed for diverse sexualities, ages, genders, and body types.

SITRE's products are allergy-friendly, vegan, and free from any undesirable substances such as glycerin, perfume, or parabens.