The company was founded in 2018 by Mushie and Levi Feigenson in a spare bedroom in their Southwest House home.

After Mushie was diagnosed with hyperemesis during her second pregnancy, she had no choice but to leave her occupation as a teacher and be put on bedrest. While enduring this difficult condition, she found joy in researching and finding the best products for her baby. Both her and her husband found it a challenge to find aesthetically pleasing, practical, and safe baby products and so Mushie, the company was born along with their second son.

All product design is done in Houston and Sweden by a team of designers led by Mushie.