Our shared passion for the earth and natural products can be traced to our childhoods in New Zealand.

Luke’s love for surfing and the native coastal land of New Zealand lead him to understand the important role bees play as environmental indicators and was the founding catalyst for Activist.

Gabrielle’s time in New York City working as a senior Art Director at Vogue and Harper’s Bazaar led to a slowdown, and the pursuit of new interests outside of the fast-paced world of fashion publications. Gabrielle’s love for radiant health, natural healing therapies and food from the earth was a central driver for the development of Activist.